Thu, 28 Mar 2013 | BUSINESS SALE
Entrepreneur Peter Jones is set to begin the process of bringing Jessops back to life as he reopens some of the retailer's outlets.
Mr Jones, who bought Jessops out of administration, is opening six of the camera retailer stores today (28 March) and a further 30 over the course of the coming month.
Speaking on BBC Five Live's breakfast show, Mr Jones explained that he will be taking a very different approach to things and won't be extending the company's reach to the same number of shops that it previously covered.
He told the radio show: "We're not going to be coming back into the high street and open 200 stores again, those days are over."
"We've got a real chance of making it a success," he added to Sky News. "The big thing about Jessops is the fact there is not another retailer in the country that has such experienced passionate staff when it comes to camera equipment sales ... That makes a big difference. We have to keep it lean and mean."
In addition to tightening up the number of stores the business operates, Jones is set to develop the company's online territory further. A basic online service was in operation before but this is to be much improved and it is likely to become the main retail space for the firm. A promise to price-match items available for sale online and in-store has also been confirmed.
Meanwhile, the shops themselves have been redesigned to offer a more interactive, customer-friendly experience, with help and advice on hand and photography courses and training offered in-store.
The entrepreneur has invested £4 million in the relaunch of the shop and will be hoping to turn around the company's fortunes.
Staff are thought to be pleased with the new direction of the business and the firm has regenerated hundreds of positions, many of which have gone to former Jessops' employees.
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