If you have a successful and profitable magazine title to sell, and a genuine reason for selling it, you are likely to have very few problems doing so. Buyers want to see forecastable future cash flows and authentic reasons for selling. In these circumstances, you can achieve a high price for your publication.
Of course in this day and age the internet is a vital channel for your magazine readers. Even if you have not yet fulfilled your plans for an online version of your title, a detailed plan on how you will create this will usually encourage buyers to be interested.
Timing is vital when selling a magazine title. Proving you can make money from the title is crucial as investors are no longer keen to risk precious cash on a risky forecast alone. Make sure you can show potential buyers that there is money to be made from their purchase.
Understanding your buyers can help you to establish the best way to market your title - talk to industry buyers about synergies and speak to financial buyers about profits - basic really!
Having the best possible advisors on board to help you with the sale will really help you to achieve the best price when selling a magazine title. They will be able to give you an objective view of your business, they will know who the likely buyers are, and will be able to spend time on marketing your magazine for sale. This will allow you to concentrate on running the business instead of getting wrapped up in emotive negotiations. Also don't forget to get good tax advice not least because selling business assets (i.e. a title) is treated differently from selling business shares. For more information on these issues you can subscribe to the report.
For help on determining the value of a magazine title then please fill out the no obligation business valuation form.
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