How to Value and Sell a SaaS Business



Valuing and selling SaaS businesses isn’t straightforward. In fact, in the small business space, valuing SaaS firms is a hot topic of debate and there are different approaches that can be taken. However, if you examine how the most experienced practitioners within the SaaS M&A space operate, you can identify some primary metrics that all sellers need to be aware of if they want to sell their business for the very best price possible.

Below, we look at these metrics in a little more detail. We then talk through who might buy your SaaS business and the acquisition process itself.

How do I value my SaaS business?

Most private businesses are valued based on either a multiple of seller discretionary earnings (SDE) or…


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