New research suggests that British small and medium sized businesses (SMEs) are failing customers by their inability to adequately adapt to the current digital age.
The report released by Buzzboard on behalf of digital marketing provider Johnston Press claims that 71 per cent of SMEs are unable to meet the demands of mobile shoppers, while a massive 44 per cent are still without a website.
These figures are set against a growing use of online services, as 75 per cent of consumers shop online and 30 per cent of orders on Black Friday are made using a mobile device.
The figures further highlighted firms’ inability to take full advantage of the web and its services revealing that a mere 15 per cent of those surveyed are making use of email marketing. In terms of social media, 69 per cent were without a Twitter account, 70 per cent not on Facebook and 89 per cent without a presence on LinkedIn.
Commenting on the release, managing director of Johnston Press’ Digital Kitbag service Chris Brake, said: “Digital opportunities offer huge potential for SMEs so it is shocking to see so few are getting this right.
“SMEs are in a prime position to drive the UK economy, but to fulfil their potential they must recognise the importance of digital and also take advantage of the numerous sources of help and advice available to them.”
Trevor Nadeau, BuzzBoard managing director EMEA, added that education was needed to help small businesses in the UK to fully benefit from a digital presence.
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