The changing face of marketing
Up until fairly recently, marketing agencies have generally specialised in one or two areas of marketing. Agencies traditionally offered either well-established marketing services such as PR or earned-media marketing, or they were one of a newer breed of agency specialising in digital approaches, often involving data analytics, or content and social marketing services, for example. Fast-forward to 2019 and the M&A market is full of deals involving the coming together of traditional and non-traditional forms of marketing, creating agencies that can offer a more holistic service for demanding clients.Notable deals
In the UK there have been several deals involving marketing agencies buying up other agencies that enable them to offer new capabilities to their customers. And the majority involve more traditional marketing agencies acquiring those with digital capabilities, which can enhance their non-traditional offering.Opportunities for agencies looking to buy or sell
In the above acquisition, Grandesign’s chief executive officer, Aaron Gaeir, said the business was founded with the intention of one day finding a suitable buyer. The exit strategy was clear from the outset and in the current climate, the right buyer wasn’t too hard to find.Seeking an acquirer / strategic partner for this long-established national engineering contractor providing an extensive range of solutions, including specialised fabrication, pipework installation, steelwork and mechanical equipment.
Our client, with a legacy spanning over 35 years, has crafted an exceptional brand and market-leading business in the world of organic wines. Now, due to retirement plans, they are seeking the perfect successor to carry forward their legacy.
Over the past 15+ years, our client has built a successful business providing a range of commercial cleaning and soft services to its contracted and growing client base. Working predominantly within the commercial and industrial sector, our client ma...
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