The changing face of marketing
Up until fairly recently, marketing agencies have generally specialised in one or two areas of marketing. Agencies traditionally offered either well-established marketing services such as PR or earned-media marketing, or they were one of a newer breed of agency specialising in digital approaches, often involving data analytics, or content and social marketing services, for example. Fast-forward to 2019 and the M&A market is full of deals involving the coming together of traditional and non-traditional forms of marketing, creating agencies that can offer a more holistic service for demanding clients.Notable deals
In the UK there have been several deals involving marketing agencies buying up other agencies that enable them to offer new capabilities to their customers. And the majority involve more traditional marketing agencies acquiring those with digital capabilities, which can enhance their non-traditional offering.Opportunities for agencies looking to buy or sell
In the above acquisition, Grandesign’s chief executive officer, Aaron Gaeir, said the business was founded with the intention of one day finding a suitable buyer. The exit strategy was clear from the outset and in the current climate, the right buyer wasn’t too hard to find.The company is a well-established specialised contractor offering commercial decoration services across Central Scotland, known for its strong relationships with Tier 1 construction organisations and preferred contractor status. With a diverse projec...
This market-leading business specialises in bespoke, luxury kitchens and whole-house furniture, with expertise in handmade designs using responsibly sourced local hardwoods. Catering to high net-worth individuals, the company boasts a strong team and...
A well-established travel company with over 14 years of experience, it specialises in weekend breaks, five-day adventures, and summer holidays across the UK and Europe, offering the convenience of a door-to-door pick-up service. The business benefits...
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