Marketing agencies are being acquired at a rate of knots right now - with many of the deals largely intended to help boost digital capabilities. Marketing agencies are buying each other, management consultancies are broadening their remit and clients are buying in new data-led marketing departments. Marketing agencies are citing changing client expectations as the driver for this desire to become one-stop-shops. What does this mean for agencies looking to expand, and for smaller digital marketers who might be looking for a buyer?
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