Why do we start businesses? Entrepreneurs will give you a whole host of motivations for launching their own companies, from ‘working for myself’ to ‘creating something worthwhile.’ However, the primary motivation for many entrepreneurs when starting out is to eventually sell the business and make a lot of money. So what happens if you do manage to attract a buyer for your business a few years down the line, but they are offering you equity in place of cash? Do you agree to the deal, and if so, on what terms? Here’s our tips on how to ensure that you do eventually make it to payday when selling your business in an equity-funded deal, and how to ensure that payday is lucrative.
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