Can Buying a Direct-to-Consumer Business Help You Attract New Markets?



The news is full of sad stories about UK high streets falling into disrepair as shoppers turn their backs on the traditional retail experience. It’s fair to say that millennials aren’t going to be schlepping up and down their local high streets in the rain this Christmas. Instead, many of them will be looking for online suppliers who can offer them great service, fast and free delivery and a high quality product.

The impact of social media
The rise of social media has changed the face of retail entirely. When millennials are looking for something special they will spend their cash with niche brands that market themselves well online. Instagram enables brands to share beautiful, inspiring images of their products with links to shop directly from the post. Twitter, Instagram and Facebook help brands to reach massive audiences and attract the attention of influencers who can vouch for their products and generate a buzz.
According to analysts, the global trend for direct-to-consumer retailing is resulting…


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