The production company founded by television hosts, Ant and Dec, could net them as much as £10 million if newly revealed moves to sell it off are successful.
Information emerged today about secret talks to sell Gallowgate Productions - possibly to ITV - which have apparently been going on "for months". The company holds the rights to a number of successful entertainment and game show formats, including Saturday Night Takeaway and Push The Button.
The company also holds the rights to the popular children's TV drama, Byker Grove, on which Ant and Dec first rose to fame. Television industry insiders said that the company will gain the highest value if the popular pair remain involved in its operation.
"The rights to the shows alone are worth a decent whack," one industry member said. "But if you can tie Ant & Dec in, that raises the value and makes it a very tempting sale."
It is thought that ITV is keen to gain tighter control on the Gallowgate shows, which have long been integral to their entertainment programming, particularly in the popular Saturday night schedule.
No one from Gallowgate has yet commented on the news, but a spokesman from ITV said, "Our focus is on improving the creative output of ITV. We have also been clear that we want to develop our international footprint and we will look at opportunities to invest in that area." 
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