The most common words that are conjured up in people's minds alongside Intellectual Property, or IP, are patents and protection. To most people, IP = how you protect your invention.
This is a notion that needs to be disabused. In the 21st century, a more important association with IP ought to be ‘value’.
Back in 1997, Marvel Comics, the purveyor of superhero comics, went bankrupt with debts of over $400 million. The ensuing turnaround has become a classic example of repositioning drained, unorganised and diluted IP rights. The owners recognised where the real value lay in the assets and grew this central nugget of the organisation with a long term IP strategy. Marvel has leveraged the value of its superhero characters through a series of highly profitable licensing deals. In 2009, Walt Disney bought the business - essentially the rights to the back catalogue - for an astonishing $4 billion.
The company provides an extensive range of bespoke corrugated cardboard packaging and other packaging products. The company has a substantial client base with long-lasting relationships spanning over 10 years. The business offers a stocking service,...
The company is a provider of design and project management services to telecommunications infrastructure. Operating for over two decades, the business has assembled a comprehensive portfolio of services, including planning and acquisition solutions,...
The sale consists of two companies offering subcontracted product printing and branding solutions, specialising in providing services such as embroidery, sublimation printing, transfer printing, and component pad printing.
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