Management buy-out completed by Attraction World

The senior management team behind Attraction World, the theme park and ticket specialist, has secured investment to complete a management buy-out.

Paul Stobbs and Tony Seaman, managing director and sales and marketing director respectively, confirmed that they selected their external investor, Maven, from ‘a number of interested parties.’

“The move puts the operator in an excellent position to develop and grow the business in terms of product and IT infrastructure and to now seriously consider European expansion.

“We will be working hard to drive our business and grow our current market share of 92 per cent even further,” they said.

First founded in 1996, Attraction World became a leading online travel agency, selling tickets to various theme attractions across the country. It developed an e-ticketing system in 2006. Currently, 85 per cent of its ticket sales come through the internet, a dramatic rise from the five per cent recorded in 2005.

The firm also has ‘exclusive partnerships’ with travel giants including Thomson, Co-op Travel, First Choice and Thomas Cook.

Seaman said, “Our position in the market was clearly appealing to investors. Despite the period of decline in the last couple of years, our sales have increased.

“We provide travel agents with integrated access to most of the major global attractions, improving their customer offering and creating cross-selling opportunities,” he added.

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