Mon, 11 Nov 2024 | MBO/MBI
Foodservice marketing agency Omne has undergone a management buy-out following an £8.7 million investment from private equity group YFM Equity Partners.
Bedfordshire-based Omne has built up a global client base since it was launched in 2001 including huge industry names such as Unilever, McCain and Arla.
The full-service B2B agency, with 60 employees, provides a range of marketing solutions, including end-to-end strategic consulting, insight and trend forecasting, brand campaigns, ABM demand generation, specialist trade communications and an award-winning incentive/rewards software solution.
Omne hopes the deal will expand its market presence, develop deeper strategic partnerships, and enhance its solutions.
The MBO is being led by incumbent Omne CEO, Michael Gividen, who has been with the business since its inception. “Following a period of really exciting growth, YFM is propelling the next phase of our company’s journey. With their financial and strategic support, we can harness our unrivalled expertise in the food, beverage and hospitality markets to build long-term strategic and creative partnerships with new clients, in the UK and internationally,” he said.
There is a lot to play for given that the global food service market size alone is projected to grow from $3,486 billion in 2024 to $6,348 billion by 2032.
Alongside Gividen, key members of the MBO include Managing Director Chris Davies, Director of Client Growth Rebecca Lewis-Stanton and Strategy Director Anna Massey.
Omne said that a ‘pivotal part of this new chapter’ is the appointment of Sophie Daranyi as non-executive chair. She is known in the industry for her work leading the Omnicom Commerce Group.
Daranyi said, "Omne is at a transformative point, and I’m excited to contribute to the next phase of its growth, building on the strong culture and client focus that defines the agency."
David Wrench, partner at YFM added: “Omne is an impressive business and excellent investment prospect. We are excited to be backing an incumbent management team that is well embedded within its niche and at the helm of a high-calibre, high-profile agency.”
Find out why MBOs are becoming more popular
Seeking parties interested in the purchase of the business and assets of an independent café and brand located in Bristol.
LEASEHOLD
Offering for sale this Japanese restaurant with alcohol license till late. The current owners have invested heavily in new equipment, fixtures and fittings. The ground floor & basement premises are significant in size and the new owner may consider d...
LEASEHOLD
Impressive single fronted premises all newly fitted approximately few years ago. Open plan kitchen area with stainless steel extractor system, stainless steel cladding to walls.
LEASEHOLD
13
|
Nov
|
BWP sets sights on USA after BGF backing | BUSINESS NEWS
A Marlow-based marketing and brand agency has set its sights...
13
|
Nov
|
Canadian pilates firm Merrithew moves to buy UK counterpart | BUSINESS SALE
Align-Pilates, an Evesham provider of pilates equipment, has...
13
|
Nov
|
Hood Group eyes more growth after management buy-out | MBO/MBI
A Southend-on-Sea insurance provider has completed a managem...
05
|
Mar
|
New private equity owner for fire protection specialist | BUSINESS SALE
Checkmate Fire, a fire protection specialist headquartered i...
01
|
Nov
|
YFM back MBO of music retailer | MBO/MBI
YFM Equity Partners has funded the MBO of UK music retailer ...
21
|
Mar
|
Management sign deal for fire protection business | MBO/MBI
The management team at a fire protection device firm has put...
Business Sale Report is your complete solution to finding great acquisition opportunities.
Join today to receive:
All this and much more, including the latest M&A news and exclusive resources
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.