Fri, 06 Jun 2014 | DIVISION SALE
Jordans and Ryvita food brands owner, Associated British Foods (ABF), is set to purchase Dorset Cereals in a deal thought to be worth £50 million.
ABF, which also owns the Primark retail chain, was in the running for the upmarket cereal brand against rivals Kellogg’s and Weetabix.
A spokesperson for ABF said: “We can confirm that The Jordans & Ryvita Company, part of Associated British Foods, has reached an agreement to purchase the Dorset Cereals brand form Wellness Foods, subject to regulatory approval.
“Until the acquisition has been cleared by the regulatory authorities, Dorset Cereals will continue to operate as a part of Wellness Foods, and it is inappropriate for us to comment further at this stage.”
Dorset Cereal's owner Wellness Foods, is based in Surrey and is a subsidiary of Erbrium Capital Partners. Pending clearance by regulators, the £40 million turnover business will remain with Wellness Foods.
Established 26 years ago by entrepreneur Terry Crabb, he sold the cereal-making firm on to Wellness in 2008. The Dorset Cereal factory in Poundbury, Dorset will be retained if the sale is approved.
While the mainstream cereal market in Britain has been slowing down, Dorset Cereals has managed to tap in to the growing demand for healthy breakfasts, based on oats and muesli for instance. ABF’s Jordans, which features a granola cereal is also benefiting from this shift.
______________________________________________________________________
Related information:
Search for businesses for sale
Seeking an acquirer / strategic partner for this long-established national engineering contractor providing an extensive range of solutions, including specialised fabrication, pipework installation, steelwork and mechanical equipment.
Our client, with a legacy spanning over 35 years, has crafted an exceptional brand and market-leading business in the world of organic wines. Now, due to retirement plans, they are seeking the perfect successor to carry forward their legacy.
Over the past 15+ years, our client has built a successful business providing a range of commercial cleaning and soft services to its contracted and growing client base. Working predominantly within the commercial and industrial sector, our client ma...
02
|
Apr
|
NVM exits travel tech firm Intuitive with Banyan Software deal | BUSINESS SALE
Banyan Software has bought a technology provider of end-to-e...
02
|
Apr
|
CheckFire Group buys long-standing partner PJ Fire | BUSINESS SALE
CheckFire Group, the South Wales-based fire safety equipment...
02
|
Apr
|
Listed group Spire Healthcare buys occupational health peer Acorn | BUSINESS SALE
Listed group Spire Healthcare has bought peer Acorn Occupati...
18
|
Apr
|
Wellness Foods mulls sale of Rowse Honey | DIVISION SALE
Surrey-based Wellness Foods is said to be considering a sale...
Business Sale Report is the complete resource for finding genuine acquisition opportunities.
Join today to receive:
All this and much more, including the latest M&A news and exclusive resources
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.