Mon, 03 May 2010 | BUSINESS SALE
The fake tanning and skincare company, St Tropez is reportedly being groomed for sale by its private equity owners, Lloyds Development Capital (LDC).
LDC picked up the company for £70 million four years ago, netting Judy Naake, the founder of the UK business, a sizable windfall after building the business up for ten years.
Sales took off after a stream of celebrities, including Victoria Beckham and Elle Macpherspon, were pictured using the company's artificial tanning products.
It is believed that the investment bank Rothschild has been hired to advise on the sale.
The chances of LDC recouping its investment look slim, with industry analysts expecting bids in at around the £50m mark.
According to press reports, the the company's profits have risen to £4.7 million in 2009, although a check at Companies House reveals that St Tropez Group Ltd recorded a pre-tax loss of £5.489m to 31st July 2009 on a turnover of £18.7m. Associated company Beauty Store Ltd showed pre-tax profits of £3.9m on a turnover of £16.89m.
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