Fri, 01 Nov 2024 | BUSINESS SALE
An Altrincham-based mystery shopping and compliance auditing company – which counts Manchester United as one of its clients – has been bought by market research business Serve Legal.
Founded in 1989, Storecheckers provides mystery shopping, market research & training programmes across the UK so clients can improve customer service and increase sales. Its customers include Manchester United football club, major retailers such as Pets at Home and Timpson and Blackpool Town Centre.
Mystery shopping is a technique where a company hires individuals to pose as customers and evaluate a business's products, services, and customer experience.
Serve Legal was founded in 2006 by alcohol retailers Ed Heaver and Julian Sargeson after their local authority had found that one of their sites was consistently serving underage people.
Ed and Julian wanted to check the training of their staff, measure their site performance and demonstrate to the authority that they were taking the issue seriously. They couldn't find a company providing a cost-effective service, so they decided to do it themselves.
Now Serve Legal conducts over 200,000 compliance audits in the UK and Ireland every year for clients in the retail and hospitality sectors. It also carries out retail experience audits and responsible gambling audits.
Ed Heaver, chief executive of Serve Legal, said: "Storecheckers has a strong reputation for delivering high-value, in depth operational compliance and mystery shopping insight, and we are thrilled to bring their talent into the Serve Legal family. Together, we will continue to drive innovation and offer enhanced services to our clients."
Jeff Caplan, managing director of Storecheckers, said: "The Storecheckers team is delighted to be joining forces with Serve Legal, the UK leader in compliance and verification audits. We are excited to be part of the future development of Storecheckers under the Serve Legal umbrella, expanding the brilliant services we offer to businesses."
Find out why CEOs are feeling more bullish about doing deals in the UK
The business was first established by our clients in 2017 who built up an excellent reputation and extremely loyal customer base.
The company is an online vehicle purchasing platform, providing a fast, hassle-free car-selling service for the end user. A competitor to the likes of webuyanycar.com and Motorway, the company is a well-established online vehicle purchasing platform...
Established in the early 2020s, this company operates as a Tezlom recruitment agency with a 10-year licensing agreement across two territories in South East England. The company specialises in the recruitment of healthcare professionals, including ca...
01
|
Nov
|
Serve Legal scores with mystery shopper acquisition | BUSINESS SALE
An Altrincham-based mystery shopping and compliance auditing...
01
|
Nov
|
Reaction Engines dives into administration | ADMINISTRATION
Oxfordshire-based aircraft firm Reaction Engines has crashed...
31
|
Oct
|
Instil secures cyber consultancy acquisition | BUSINESS SALE
A Belfast-based cyber security consultancy has been bought b...
08
|
Apr
|
MedicAnimal business sale talks develop | BUSINESS SALE
Balderton Capital, which took control of online pet care pro...
Business Sale Report is your complete solution to finding great acquisition opportunities.
Join today to receive:
All this and much more, including the latest M&A news and exclusive resources
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.