REaD Group acquires UK Changes’ assets

Data and insight company REaD Group has announced that it has acquired the data management platforms of UK Changes from the company’s administrator.

Data specialists UK Changes were forced into administration in April, as the coronavirus crisis exacerbated difficult market conditions.

After reaching an agreement with UK Changes’ administrators, REaD Group has assumed ownership and management of the company’s assets, including its data management platforms ukc>online and ukc>connect.

ukc>online is an online data management platform offering full technical and account management support, while ukc>connect offers a suite of data management tools and services for integrating with in-house and third-party tools or website and e-commerce platforms.

The acquisition enables REaD to combine these technical platforms with its data products. The platforms will be incorporated into REaD’s product portfolio with immediate effect. REaD has said its Operations and Account Management team will work to ensure a smooth transition for current users of the products.

REaD Group CEO Jon Cano-Lopez said: “We are saddened by the liquidation of UK Changes. However, the opportunity to acquire these technically excellent platforms was not one we could overlook, and the combination of first-class platforms, unparalleled data and seamless API connectivity creates an incredibly strong offering for both businesses and marketers.”

“Our immediate priority is to ensure a smooth and seamless transition for users as we incorporate the new technology. The acquisition accelerates our development plans to provide seamless access to our broadening portfolio of assets giving both our existing and new customers greater choice and capability with which to deliver their campaigns.”


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