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Assisi Pet Care Group has made its first acquisition since being acquired by a US private equity group earlier this year. Assisi partnered with Chicago-based private equity firm Wind Point Partners in October 2023 and has now acquired Burns Pet Nutrition, a Carmarthenshire-based company that produces food for cats and dogs.
Burns Pet Nutrition was founded by qualified vet John Burns MBE 30 years ago, with Burns developing food formulations focused on pet health in order to solve common problems he encountered with pets through his veterinary practice.
The brand has since grown to be a well-known maker of dry and wet dog food products and recently introduced a range for cats. The business was sold following John Burns’ decision to retire and has been acquired by Assisi for an undisclosed sum.
Assisi Pet Care is headquartered in Melton Mowbray and sells its products throughout the UK and Europe, operating two natural treat production facilities based in Poland. Since it was backed by Wind Point Partners, in a deal that provided an exit for Harwood Private Equity, the business has begun targeting growth opportunities in the European pet care market.
Assisi founder and CEO Peter Mangion said that the deal added a “highly regarded” firm to the group’s portfolio, commenting that Burns was a “perfect fit for Assisi in that animal health and wellbeing are central to the brand’s proposition”. Mangion added that the integration of the Burns team into Assisi will add experience in product development, finance, marketing, sales and operations functions.
Regarding Assisi’s growth plans, Mangion said: "We look forward to working with our new colleagues as we integrate the Burns brand into the Assisi portfolio and strengthen our offer to our customers across Europe. The acquisition of Burns Pet Nutrition is the first transaction since the recent investment in Assisi by Wind Point Partners and signals our commitment to execute on our growth strategy in the European Pet Care market."
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