PE-backed content strategy firm completes first acquisition

ICP, a global provider of content operations strategy and services based in London, has completed its first acquisition with the backing of private equity firm NorthEdge. The company has acquired marketing technology (martech) and content operations consulting firm Team 6ix.

The deal will bring Team 6ix’s martech strategists, consultants and experts into the ICP group, while enabling the target company to benefit from ICP’s global resources and expertise in content operations. The firm, including its leadership team, led by founder Daniel Rowe, will be integrated into ICP’s global management team over the coming months.

While the deal is ICP’s first strategic acquisition, it is the latest in a series of takeovers by NorthEdge portfolio companies. The acquisition is the tenth bolt-on deal completed by a NorthEdge portfolio company over the past 12 months, following investments into Antibody Analytics, Cezanne HR and Torbay Pharmaceuticals.

ICP chief executive Christopher Grakal said that the acquisition “marks the start of ICP’s next exciting phase of growth”, adding that: "The addition of Team 6ix strengthens us at a key moment: global businesses increasingly recognize new opportunities to unlock the full value of their marketing and content assets, across their content ecosystem.”

Grakal continued: "That means more than just delivering creative martech strategies and solutions. It means dedicating the right people to serve as their partners, as well as the right automation and AI solutions. ICP’s people, joined by Team 6ix’s, form a world-class team of experts, strategists and solution-builders."

"Our combined client roster represents many of the world’s most beloved and successful brands. They look to us to help them navigate a fast-changing martech world, our role is to identify and build the best solutions to help them continue to grow."

NorthEdge director Kevin O'Loughlin added: "This is an important milestone for the company and presents an opportunity to bring even more high quality talent, expertise and resources to ICP."

"The partnership will allow the combined businesses to continue delivering best-in-class service to their long-standing clients, alongside expanding the services they offer to ensure they can meet the future demands of their clients in the fast-changing martech market."


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