Mon, 02 Jun 2014 | BUSINESS SALE
Diet Chef, the online business that delivers low-calorie meals to customers, is looking into a possible sale.
It has brought in advisers at Grant Thornton to assess options for a sale of the business, the Telegraph has reported.
Revenues at the business have rocketed to £15 million in 2013 from £7 million in 2010, the year when private equity group Piper plugged £3 million into the company. Piper holds a 40 per cent stake in the business, and specialises in consumer brands.
Started in a garage by Kevin Dorren and Andrew Veitch in 2008 with a £500,000 loan from RBS, Diet Chef is now the largest delivery company of diet meals, with over 100,000 customers on its books.
Mr Dorren’s initial idea was that more people would be able to shed pounds successfully if they had access to a personal chef. Diet Chef delivers pre-made microwaveable meals to those who sign up for its monthly packages, which range from £39 to £60 per week in cost.
The company recently decided against placing a bid for another diet firm - Rosemary Conley - after it entered administration.
Diet Chef’s management team has been refreshed recently with the addition of former web sales executive at Laithwaites Wine, Mike Smith, and Brigitte Read, who was previously at the People’s Postcode Lottery.
The Mail online recently ran a feature on Sven Stears, 25, who lost five stone in six months in a weight loss competition with his father by using Diet Chef.
______________________________________________________________________
Related information:
Businesses for sale
Find online businesses for sale in the UK
Represents an opportunity for a hospitality acquirer seeking a restaurant with additional takeaway in Harrow.
LEASEHOLD
Wedding venue business with accommodation and large restaurant for sale in Cambridgeshire. With a capacity for up to 110 wedding guests, the16th Century traditional building boasts original features, open fireplaces, exposed beams and elegant interio...
LEASEHOLD
Restaurant for sale in Hartley Wintney, Hampshire. Offering a 3-bed flat, a large car park, and a detached property.
LEASEHOLD
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.