Sun, 09 Mar 2025 | BUSINESS SALE
The Nutriment Company has continued its acquisition drive with the purchase of UK-based Bulmer Pet Foods.
The deal marks the Sweden-headquartered firm’s fifth acquisition in 2025. Financial details of the deal have not been disclosed.
Founded in 2014 the Nutriment Company, according to its website, has a “passion for creating premium, natural pet food”. It states that its food is minimally processed, and free from preservatives and additives.
Its brands include Nova Dog Chews and Leo & Wolf.
Melton Mowbray-based Bulmer Pet Foods has been making and supplying dog food for 30 years plus. It specialises in providing natural raw food at an “affordable price” all over the UK via its own stores and stockists.
It offers frozen meat produce, natural treats such as puffed pig snouts, dog beds and toys.
Nutriment said the move is part of its strategy to “expand its portfolio to make raw feeding more accessible across the UK”.
Bulmer Pet Foods will add a “diverse range” of raw nutrition options its portfolio, The Nutriment Company added.
Anders Kristiansen, CEO of The Nutriment Company, said the deal “further strengthens our leading position in the UK, and Bulmer Pet Food’s assortment is a perfect complement to our existing product portfolio”.
In January, the Stockholm-headquartered group bought the UK group The Dog’s Butcher, also a provider of raw dog food, along with Your Pet Nutrition, a manufacturer of pet supplements.
Backed by Nordic private-equity firm Axcel, The Nutriment Company said the team at Bulmer Pet Foods will benefit from its “extensive network, expertise and resources”.
Bulmer Pet Foods CEO Mark Sharman added: “Joining forces with The Nutriment Company marks a major milestone for our company. With the resources and expertise of the new team, we’re unlocking entirely new opportunities for growth and success.”
Last month, the Nutriment Company bought BAF Petfood from its German counterpart, Fressnapf. In February, the company entered Spain by acquiring Puromenu, another producer specialising in raw pet food.
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