Broadcaster buys greyhound stadia from William Hill

A broadcaster specialising in the supply of live racing pictures and data to betting shops has bought two greyhound stadiums in the north-east from William Hill.

Sports Information Services (SIS) will buy stadia in Newcastle and Sunderland from the betting giant in a deal reported to be worth £10 million.

As a result of the deal picture and data from the stadiums will be added to SIS’ existing portfolio of rights from Monmore, Crayford, Hove, and Romford tracks.

SIS said the deal showed its commitment to provide a “strong programme of competitive greyhound racing for the foreseeable future” and reinforced the firm as a “key supplier” of betting content.

SIS chief executive officer Gary Smith said: “The acquisition of Newcastle and Sunderland is very exciting for us and our customers and strengthens our position as a distributor of high quality pictures and data for greyhound racing.

“Under William Hill’s ownership the facilities have been well maintained and the tracks have staged high quality competitive greyhound racing which has been popular with punters, both on and off track.”

William Hill's retail managing director Nicola Frampton said: “Newcastle and Sunderland greyhound stadia are among the best run in the industry and we would like to thank the teams at both tracks for all their hard work and success during William Hill’s period of ownership.

“In looking at options for the tracks the continuation of greyhound racing at the stadia and the safeguarding of employment were paramount. We are therefore pleased to have reached agreement with SIS who are the right owner to take the business forward over the long term.”

SIS added that greyhound welfare would be “paramount” as it looked to maintain the standards set by William Hill.

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