Appsme acquired in deal that will double global customer base

AppInstitute, a Nottingham-based software as a service company, has completed the acquisition of counterpart Appsme in a deal that will almost double its global customer base.

The company was founded in 2011 and has a high-profile customer base including PayPal, John Lewis, L'Oréal and Nissan.

Online mobile app builder Appsme was founded in 2014 and has so far delivered more than 200,000 apps to app stores and small businesses, as well as working closely with leading handset manufacturers globally.

Appsme chief executive Nick Barnett was happy with the move, saying he was "delighted that AppInstitute has chosen to acquire Appsme's customers.

"AppInstitute has a great product and will bring a number of new features to Appsme’s existing feature list.
Personally, I feel there will emerge a handful of global leaders in the SME app-building space, and this acquisition helps cement AppInstitute’s place as number one."

AppInstitute chief executive and founder, Ian Naylor, added: "This acquisition shows our intent to establish AppInstitute as the global market leader in the low-code mobile app building space.

"With this acquisition, we’re able to bolster thousands of businesses in one fell swoop, which is personally extremely gratifying and validates the scalability of our business."

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