Thu, 23 Jan 2025 | BUSINESS SALE
Manchester-based digital product consultancy Apadmi has continued its expansion into Europe by acquiring Polish mobile company Droids On Roids.
Apadmi, founded in 2009 and backed by private equity firm CBPE, designs, develops and optimises mobile apps for leading brands such as Chelsea Football Club, Vodafone, Poundland and Domino’s. It expanded into the Netherlands in 2022 with the acquisition of The Mobile Company in Amsterdam and it notched up a year of record growth in 2024 with a 36 per cent increase in revenue. It has a team of over 260 consultants.
Wroclaw-based mobile specialist Droids On Roids, which delivers native and multi-platform apps for startups and enterprises, was established 14 years ago. It has built a strong client base in Europe with brands like Carlsberg and beyond into the USA with Unilever and Giphy.
Apadmi CEO Garry Partington said: “We’re thrilled to be taking the next step in Apadmi’s continued international growth with a business as exciting as Droids On Roids. It’s a brilliant fit which builds on our unique blend of mobile engineering and digital product expertise and also gives us a great foothold into other markets.”
Wojtek Szwajkiewicz, CEO and co-founder of Droids On Roids said: “We’re really proud of the reputation our team has created and the similarities with Apadmi make this a great business to help achieve our ambitious growth targets. There are exciting times ahead.”
Apadmi’s M&A Director, Jasper van de Luijtgaarden said: “Announcing this latest acquisition is a really important next step in our growth. We’re making great progress as our M&A journey accelerates and we continue to evaluate suitable businesses across key European markets.”
The full existing team from Droids On Roids will remain in place as part of the acquisition, with the existing leadership continuing to manage the business alongside extra support from the Apadmi team.
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