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WPP buys data collaboration platform InfoSum
BUSINESS SALE

WPP buys data collaboration platform InfoSum

  • April 2025

WPP has bought data collaboration platform InfoSum to boost its development of artificial intelligence. Founded in 2015 Basingstoke-based InfoSum will join GroupM, WPP’s media investment group, to "power the creation of a new generation of AI-enhanced marketing solutions for clients". WPP said ...

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